TWITTER

Initially inspired by the concept of an "away-message" merged with the freedom and mobility of SMS, Twitter began as an experiment in 2006. When valued as an instant communication network during hsared events like earthquakes, conferences, and festivals emerged, Twitter began to grow - Twitter, Inc. was founded in 2007. Today, Twitter is a privately funded company based in San Francisco, Ca. Boasting about 30 millions members to date.

We are no longer reading about the news, instead we get updates in real time.

One of Twitter's key benefits for brands is that it gives you the chance to communicate casually with customers on their terms, creating friendly relationships along the way - tough for corporations to do in most other mediums. And its instantaneous.......

In advertising its all about keeping up with the Jones' .... however having Twitter feed just cause you heard it was "all the rage these days" serves no purpose.

One of the best use scenarios where a company benefits from setting up a Twitter account is DELL.