Augmented Reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with or augmented by a virtual computer generated image - Creating a mixed reality.
If it wasn't for Twitter and Social Media as a whole grabbing all the headlines, Augmented Reality would be the most talked about "technology" of 2008/2009.
While the roots of the technology have been around since as early as the 1990's (remember VR Games!!) it's only in the last 12 months has the interactive industry taken to it like moths to a flame. Below you will find some of the world's biggest brands dipping their toe into "Augmented Reality". Some are in it for the PR aspect others trying to find a useful application. Many just to satisfy their need to do something new!
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