Wednesday, September 30, 2009

Apple Ipod Game

Maybe not as innovative as the other examples here but its "pure sexy" and was a very talked about campaign. Going the extra mile on the media buy and not purchasing standard media is what made this campaign stand out. Even though it could be considered a TV commercial that runs in a banner, the sites benefited by being seen as innovative and enjoyed the increased traffic from people passing the URL around....


Pitchfork

ESPN

Yahoo


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